PSG is taking a new CAP with 170 million euros in annual commercial income, close to European giants.
Crowned European champion last May, the
Paris Saint-Germain Savoure The fruits of its historical consecration. After years of waiting and massive investments, the capital's club has finally won the Champions League. A victory that made PSG shine far beyond the land, consolidating its brand image worldwide and always attracting more business partners.
According to Sportthe Paris jersey is now valued at 170 million euros, at the cumulation of technical and commercial sponsors. It is one of the most expensive on the football planet. An economic success carried out in particular by Nike, equipment supplier of PSG since 1989, via its branch Jordan Brand in recent seasons. This partnership weighs around 90 million euros per year, and can even exceed 100 million in the event of a bonus, such as the one affected after the European coronation.
Another major player: Qatar Airways, main sponsor since 2022, which appears at the front of the jersey for an amount estimated at 80 million euros annually. The Snipes distributor, present in the lower back of the tunic, contributes to around 10 million euros. On the other hand, PSG has not had a sponsor on the Channel since the end of its partnership with Goat, a shortfall estimated around ten million.
Paris close to the summit, but not yet king of business
On the sidelines of the official jersey, training and pre-match outfits also generate significant income. Visit Rwanda and the ACCR Group's all program appears on this equipment, for a combined contribution of 20 million euros per year.
Despite this record valuation, PSG remains preceded by four European giants: Real Madrid and Manchester City (€ 210 million), FC Barcelona (€ 200 million) and Manchester United (€ 200 million). However, the Parisian club has never been so close to the summit, on the field as well as outside.
