Manchester City announced this Monday the extension of its partnership with Puma until 2035. According to information from Guardian one you Manchester Evening Newsthe contract would reach a total value greater than a billion euros over ten years, or around 100 million pounds sterling (115 million euros) per season. It would simply be the biggest contract ever signed by a Premier League club with a equipment supplier, and the very first to exceed one billion pounds sterling in the history of English football.
This partnership extends a collaboration started in 2019, and which saw Puma become one of the strategic partners of the Mancunian club. Ferran Soriano, CEO of City Football Group, praised this new stage as a logical outcome: “ We associated ourselves with Puma with the ambition of questioning ourselves and going beyond expectations. We have succeeded, and even more, in the last six seasons. For Puma, it is a question of consolidating its position in the face of its direct competitors, Adidas and Nike, in the highly disputed sector of European football.
A global marketing and commercial strategy
Beyond Manchester City, this agreement is part of the global strategy of City Football Group, of which Puma is also one of the major partners. The German brand already dresses several CFG ecosystem clubs, including Girona (Spain), Melbourne City (Australia), Mumbai City (India), Bahia (Brazil), Montevideo City Torque (Uruguay), Palermo (Italy), Lommel SK (Belgium), Bolivar (Bolivie) and Estac Troyes (France).
Cintuple champion of England in the last six seasons, the club continues to structure its model around a clear ambition: to establish itself as a sporting and marketing reference on an international scale. Despite a surprise elimination in the knockout stages of the Club World Cup against Al Hilal, the Citizens are continuing their preparation with a friendly match scheduled for August 9 against Palermo, another City Football Group club. This partnership with Puma Place now City in a new dimension, both financial, marketing and strategic.
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