Kevin Durant, a great NBA champion, was already involved in Paris Saint-Germain via Bears. But his collaboration with PSG crossed a CAP this Friday. The club has indeed officially announced that the famous basketball player is now a minority shareholder. This with real missions to carry out for the development of the club.
“Qatar Sports Investments (QSI), a majority shareholder in Paris Saint-Germain, reigning European champion, signed a strategic investment and partnership agreement with Kevin Durant, legend of American basketball and leading investor in the world of sport and entertainment.
This partnership provides that during – via its media and investment company Boardroom, co -founded with its longtime partner Rich Kleiman – acquires a direct minority participation in the club. »»
As part of this partnership, Boardroom and Qatar Sports Investments will join a large series of commercial, investment and content production initiatives.
During will also accompany the club in its diversification and growth strategy on sporting and commercial plans-including the co-development of goods and original media content; by developing club strategy in the United States and other international markets; By supporting PSG for Communities (the charity and the club's fundraising branch); And by providing its expertise on the multisport strategy of Paris Saint-Germain, in particular concerning future projects in the basketball field. »»
It is a huge step in the PSG project, which continues to settle as a large world club and even an important sports brand. This also confirms the idea of a development on the basketball side.
The Parisian club continues to move forward and strikes here by associating with a huge sportsman. We can only hope that Paris continues to strengthen its image (and therefore its income) in order to still build a place over time within the world elite.
In any case, we welcome Kevin during an immense pleasure, hoping that this investment will be a success. There is something to think about it.
