The 13th round of World Cup of mountain biking was an opportunity for Mathieu van der Poel to return to the undergrowth! At Gets, the Dutchman returned to prepare for World championships In a few days in Switzerland. Faced with discipline specialists, the former European champion appeared technically helpless and could not do much to prevent Luca Martin to win his first victory in World Cup. If he spent the whole race for the pursuit of leading men and that he must finally be satisfied with 6th place, Mathieu van der Poel showed that he was a client to win the Worlds and thus conquer the only planetary title he is missing. On the Elite girls side, the first Frenchwoman is Loana Lecomte Who finished 17th in this race which can be seen as a preparation for the world championships which will take place next week.
Luca Martin confirms his ascent at the highest international level
This Sunday, therefore on the Cross Country of Gets track, Haute Savoie, the highlight came from the Olympic cross-country (XCO). The Gets public exploded with joy at the arrival of the young Luca Martin, crowned winner of the elite men's final in Olympic cross-country (XCO) after a rare intensity race. On a physical circuit, made even more demanding by the mud of previous days, the Cannondale Factory Racing pilot achieved an exceptional performance. Staying in contact with the favorites throughout the first half of the race, he placed a decisive attack in the penultimate lap, digging a gap which he knew how to keep with composure to the line. In front of the full stands and a standing audience, he is ahead of the Italian Luca Braidot and the Swiss Mathias Flückiger, big names in the world board. Mathieu Van der Poel will have finished in 6th place for his return to the Cross Country.
“It's a great pride to win a World Cup at home …”
“Winning here, in Gets is incredible. I gave everything today, from departure to the last climb. The public brought me from start to finish, I felt energy with each turn. It is a great pride to win a world cup at home, in front of my family, my friends, and all French fans, said on arrival Luca Martin. This home victory is a highlight for French mountain biking. Already noticed this season in short tracks, Luca Martin confirms his ascent at the highest international level. On the line, the emotion is palpable: a reference performance, in a legendary setting, in front of its audience. An unforgettable day for the pilot as for an entire territory.
The French shone at home
At home and carried by popular fervor, the French provided on this 13th World Cup round. Mathis azzaro passed the majority of the race within the group of the Best, in particular in the company ofThe ore of the industryof Cole Puncard, Luca Braidot et Mathias Flückiger. But among all these runners, it's good Luca Martin who triumphed, adorned with his jersey of champion of France by getting rid of Luca Braidot In the last race. With this victory over this legendary race, Martin Make an appointment for World championships And positions itself as one of the big favorites!
Frenchman Luca Martin chose the best time to win his first victory in the World Cup, in Gets, in front of his audience pic.twitter.com/gY3iZPhtAq
– The team (@lachainelequipe) August 31, 2025
Gets, global mountain biking field and summer engine in the territory
Les Gets, jewel of Haute-Savoie and summer MTB, reaffirms his reign. Since 1992, the station has been shining: the first French cups, UCI World Cups in 1996, inaugural world championship in 2004, and a Force-back in 2022. This 2025 edition, from August 28 to 31, explodes the counters confirming its planetary influence. 617 athletes, 35 nationalities, 80 teams committed et 250 accredited mediathe 2025 MTB World Cup stands out as a leading international event. Les Gets, a pioneering station of mountain biking for over 30 years, have welcomed this key stage a few days from the UCI World Championships in Switzerland. This meeting generates a direct and measurable impact on tourist attendance: 364,100 nights recorded between July and August (+4.7 % compared to 2024)including one strong dynamic in Augustdriven by the event and its media benefits. The occupancy rate is increasing from 7,9 points in order 65,9 %a record for the summer period. These figures confirm the training effect for outdoor sport on the local economy.
The flagship infrastructure of the station also benefits from this dynamic: +6 % attendance in bikepark, +13 % on the 4S sled et +21 % for golfwhich now extends its opening to the fall. With 567 000 passagesOn the ski lifts last summer, the Gets display the plus forte amplitude d’exploitation of the two Savoy.
Philippe Vignon, mayor of Gets, insists on the economic impact of mountain biking:
“Outside winter period, summer sports leisure, most of which mountain biking represents 15% of the station's turnover. This corresponds to around 25 million euros in direct expenses, especially for ski lifts, and almost 100 million if we include accommodation and catering.” He adds: “Today, we must all think diversification. Snow is no longer enough. ” These statements underline the transfer of Gets to a four-season model, with investments such as the renovation of the city center and free shuttles, for the 2027 Worlds.
Martial Saddier, president of the Haute-Savoie department:
“These events are essential for the development of mountain biking and boost the attractiveness of Haute-Savoie, generating significant economic benefits for municipalities and local actors.” Haute-Savoie, with the support of the department, makes the mountain bike a structuring lever of its summer development: club support, infrastructure development, promotion of the program “Knowing how to ride by bike”. These combined efforts strengthen the image of a territory combining excellence in sport, accessibility and sustainability.
Top start of the GTT World Cup stage in Gets, notably with Mathieu Van der Poel!
The Direct: https://t.co/bZzATUPkNL#lequipevtt pic.twitter.com/RRqL6d2s1A
– The team (@lachainelequipe) August 31, 2025
Sports elites, economic boom and global media influence: Gets – Haute -Savoie powered on the international scene!
This elite competition confirms the strategic importance of the all-terrain bicycle for the economic, tourist and sporting development of the Haut-Savoyard territory. Warner Bros. Discovery Sports (WBD)in explosive tandem with The International Cycling Union (UCI)puts double bites to organize and propel on its TV antennas this flagship stage of the MTB World Cup. A monumental event, boosted by the expertise of Warner Bros. Discovery Sports in high-tech production and broadcasting, for total immersion.Warner Bros. Discovery provides LIVE broadcast on Eurosport International and its national TV media partners, with sharp analyzes and immersive views. Cap on 2027 for the World Cross and Cross-Country in Gets, anchoring Haute-Savoie at the top of the world mountain biking. Since 2023, the production and broadcasting of the Whoop UCI Mountain Bike World Series have been ensured by Warner Bros. Discovery Sportsin partnership with the International Cycling Union. This structural alliance brings together all the major disciplines of mountain biking under a common identity, with the aim of making it a reference sport on a global scale.
“When we launched this project in 2023, Haute-Savoie was our largest partner and the longest contract we have concluded. We have devoted a lot of energy to Gets and the Gets icon as a place of reception. It has become our biggest event of the year, the one that attracts the most people, and this is also where we welcome the greatest number of guests and personalities. So it's really a very important weekend for us. I would even say the most important of the year. »» Chris Ball, vice president of cycling development at Warner Bros. Discovery Sports.
In 2024, the races were broadcast live in 76 pays with More than 20 television channels and digital platformsaccumulating 29 million hours of viewing with fans. In 2025, this visibility was reinforced by a dense international calendar: 15 stages organized in 10 countries on 3 continents. Thanks to this unprecedented media coverage, Gets, Haute Savoie and France benefit from global influence Unprecedented, both as a French Alps station and as a stronghold of international mountain biking.
