A week after its official launch, the new 2025/2026 PSG home jersey explodes all the sales records of the Paris club.
Officially launched last Wednesday at 8 p.m., the new PSG home jersey for the 2025/2026 season sells like hotcakes. According to Fanatics, American giant of sports merchandising who takes care of The PSG online store For several years, this new home jersey has even made the best start in history for a club jersey.
The 2025/2026 PSG home jersey starts better than Messi's
Until then, the PSG home jersey which had been best sold after a week of launch was that of the 2021/2022 season, the first of Lionel Messi in Paris, but according to Fanatics, sales of the new 2025/2026 home jersey of PSG are 37% higher after a week compared to the home jersey of four years ago.
Better still, the 2025/2026 home jersey sold better online (+10%) after a week than the Third Jordan jersey of the 2020/2021 season, which held the previous record in the matter at PSG.
The PSG online store has been a hit since the Champions League victory
If the new tunic and its Eiffel Tour graphics have sparked a lot of criticism, the jersey is therefore a real success at the commercial level. The European champion effect no doubt, since according to Fanatics, the PSG online store recorded six of the ten days of highest sales in its history in the wake of its Champions League victory on May 31.
PSG and Fanatics have indeed released more than 80 derivative products just a few seconds after victory against Inter Milan and this reactivity hit the bull's eye, at the same time boosting all the other products of the PSG brand, whose new home jersey, also exposed to the world last Sunday against Atlético Madrid.
“PSG has effectively transformed its sporting success into a global commercial and cultural phenomenon”
“The request for PSG products since its victory in the Champions League is unprecedented”confirmed Stephen Dowling, International President of Fanatics, in remarks reported by the English specialized site FC Business. The latter added: “The club has effectively transformed its sporting success into a global commercial and cultural phenomenon, carried out partly by the rapid launch of exclusive products and the strength of its brand worldwide. »»
PSG also counts a lot on its presence in the United States as part of the Club World Cup to further develop its image and its notoriety on American soil. This is off to a good start since according to Fanatics, the American recipes of the PSG online store climbed 744 % compared to sales of the previous seven days following its first match at the Club World Cup against Atlético Madrid.
