audience record with nearly 26 million viewers

A peak at 7.7 million viewers was reached for the victory of Pauline Ferrand-Prévôt on Sunday.

The 4th edition of the Tour de France women 2025 recorded an audience record, said France Télévisions on Monday August 4 in a statement. In total, 25.7 million French people followed at least a minute from the large female loop on public television antennas and platforms. A peak at 7.7 million viewers was reached for the victory of Pauline Ferrand-Prévôt on Sunday.

On average, the nine stages were followed by 2.7 million viewers for 31.6% audience share, also a record with more than 500,000 viewers above previous editions. The 9th stage and last stage, marking the victory of the Frenchman Pauline Ferrand-Prévôt, was the most followed with 4.4 million viewers on August 3.

France Télévisions welcomes “Exceptional coverage of more than 25 hours of direct on France 2 and France 3 “ And ensures that he has reached a record in particular “On young and active targets” : “2.1 million 15-24 years affected, almost double last year, and 12.1 million assets.”

On digital technology, France Télévisions records 3.8 million videos seen on the France.TV and Franceinfo platform, also a historically high level, 4 times more than in 2024 and 3 times more than in 2023. More than 34 million videos have also been seen on social networks, 6 times more than on the 2024 edition. “This success testifies to the growing public enthusiasm for female cycling, accompanied and supported by France Télévisions for many years, through an ambitious and committed programming in favor of women's sport”reports the press release.

On the Eurosport paid channel, this 4th Tour de France women was also “A record edition “with 117,500 viewers on average per step and a 1.4%audience share. By way of comparison, 45 million viewers had watched on France Télévisions at least a minute from the Tour de France Men, won on July 27 by the Slovenian Tadej Pogacar.