FIFA reviews its copy. Faced with empty stands, it breaks prices for the semi-final between Fluminense and Chelsea. A boon for fans, an alert signal for the organization.
The shock between Fluminense and Chelsea at Metlife Stadium should have been a party. A world summit. But the stands sound hollow. Result ? FIFA has decided. The standard ticket goes from $ 473.90 to … $ 13.40. A dizzying fall, revealed by The Guardian.
The message is clear: it is better to be a half full stage than a cathedral silence. This is called “dynamic pricing” panic version.
Meanwhile, places for PSG – Real Madrid always explode the counters. No less than $ 199.60 to access the Titans shock in the other semi-final. Two weights, two measurements? Rather two different attractiveness.
Real attracts crowds. He proved it again last Saturday with 76,611 supporters against Dortmund. Fluminense and Chelsea are struggling to vibrate the American crowds.
The tournament is struggling to convince. Apart from Real Madrid matches, stadiums were emptying. FIFA plays balancingists to save appearances. Orlando, Philadelphia, New Jersey: price reductions are linked like sparse stands.
World club football deserves better. And the public too.
