Is European women's football about to cross a new CAP? It is in any case the ambition displayed by UEFA, the national federations and the players themselves. As the European Championship which begins this Wednesday, July 2, UEFA put the means to make this event a real turning point. The European body announced a total prize money of 41 million euros, an increase of 156 % compared to the previous edition, organized in 2022 in England. According to a UEFA spokesperson, this increase testifies to the will to ” Recognize the performance of the players and strengthen the attractiveness of the tournament at their fair value». Each team will receive a participation premium of 1.8 million euros, with additional bonuses for victories and draws in the group phase, bringing the maximum award to 5.1 million euros for the winner.
On the club side, those who will free their players for Euro 2025 will benefit from total compensation of 6 million euros, up 33 % compared to the previous edition, or around 657 euros per player and per day of provision. To put these figures in perspective, during the male euro 2024, the clubs affiliated with UEFA had received between 3,300 and 10,000 euros per player and per day, according to an analysis of Ouest-France. As for the national selections, those which will reach the quarter-final, the semi-finals or the final in Switzerland will receive 550,000, 700,000 and 850,000 euros respectively. In comparison, during the male 2024 euro in Germany, the amounts distributed to the teams at these same stages were much higher: 2.5, 4 and 5 million euros.
Endowments and RT TV rights
As for TV rights, there is also a notable improvement. In France, the television rights of the 2025 women's Euro were acquired by TF1 for an amount of around 20 million euros, which constitutes a historic record for a female competition in France. This budget marks a clear progression compared to previous editions. However, according to The team TF1 has opted for a partial subsidiary strategy by giving in France Télévisions the broadcast rights of 12 games, including the France-Pays of Wales in the group phase. In the United Kingdom, the BBC and ITV share the dissemination of the 2025 female Euro, with a simultaneous dissemination of the final to maximize the audience throughout the territory. In Germany, it is the public channels Ard and ZDF that hold the rights, while in Spain, the competition will be broadcast on RTVE.
These agreements reflect a rise in television rights of women's football across Europe. According to several market analyzes, revenues related to these rights could reach almost $ 100 million for this euro, a spectacular increase of 142 % compared to the 2022 edition. This phenomenon illustrates the rapid economic and media growth of women's football worldwide. However, it is important to recall that in matters of economic benefits, the situation remains complex as long as not all the leagues are fully involved in the development of women's football. Without a homogeneous participation and strong support from all European championships, the income generated by the competition may remain limited and slow down the sustainable growth of the discipline.
More than 600,000 tickets sold
On the ticket office side, Euro 2025 is also a sensation. More than 600,000 tickets have already been sold for the Women's Euro organized in Switzerland, a new record for the competition, according to UEFA. This figure exceeds that of the 2022 edition in England, where 574,875 tickets had been sold, a record at the time well above the 247,041 spectators present during Euro 2017 in the Netherlands. UEFA specifies that 35 % of the tickets sold were purchased abroad. Among the expected international supporters, there are ” 61,000 Germans, 41,000 English, 16,000 French, 15,000 Dutch and 5,000 Americans “Said Nadine Kessler, head of women's football at UEFA. This international crowd “testifies to the growing enthusiasm for women's football worldwide».
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