Paris Saint-Germain is getting a facelift on the web, with the launch of a new version of its website and its mobile application. The new PSG.fr platform and the official PSG application adopt a more modern approach.
This transformation revolves around three main axes: content enrichment, personalization of experience and reinforced interactivity. PSG relies on these levers to retain its supporters' basis and attract new audiences, especially among the young hyper-connected generations.
A complete redesign of PSG TV
One of the striking innovations of this overhaul concerns PSG TV, completely redesigned to offer exclusive series and premium content. The Parisian club thus follows the trend of major European clubs which develop their own internal media to control their narrative and generate additional income.
This digital overhaul is part of the PSG international expansion strategy. The digital ecosystem becomes an essential vector for touching the communities of supporters dispersed around the world, where traditional means find their limits.
