It's official since Tuesday afternoon. The LFP launched its project “TV and digital platform entirely dedicated to Ligue 1 McDonald's, managed and managed by LFP Media.After the many failures of recent seasons (Mediapp, Amazon, Dazn), it was necessary to change strategy. The body therefore prefers to have control of its flagship product that is the French first division championship. There are still details to define but we already know that the price will be 14.99 euros per month. Recall that the initial subscription rate between 30 and 40 euros monthly had signed the death stop even before its Dazn debut.
After several weeks of negotiations, Nicolas de Tavernost, the new director general of LFP Media, the commercial subsidiary of the League in charge of the file, ended up convincing the presidents of Ligue 1. The LFP will therefore broadcast on its 8-game platform per day from the start of the school year, then all from 2026-2027. The manager took advantage of this news to deliver more information on this major project with The teamin particular its distribution which will not be exclusive. “”We are in a multi-platform distribution mode. We have negotiations with all distributors, with the exception of Canal+ who did not wish to continue the discussions with us.»
The LFP hopes 1 million subscribers the first year
The former M6 boss even slipped a small tackle to the encrypted chain on his strategic choices. “”They put significant sums in the European cuts, but there cannot be 490 million euros for the Champions League on the one hand and only 100 million euros for the L1. This gap is not possible“Warned of Tavernost, explaining all the same that”The door will always be open.The proof with Dazn since the latter is one of the possible broadcasters. Proof that everything has been overlooked after the many conflicts in recent months. The British company has set its last deadline by € 70 million and offers compensation of € 85 million for the early breakdown of the agreement signed with the LFP a year ago.
The offer at 14.99 euros per month was confirmed, in addition to a price proposal at 9.99 euros for those under 26. The LFP wishes to obtain the most subscribers for the success of its new project, and sell a better quality product from interested platforms. De Tavernost displays its objectives. “”We would be disappointed within a million subscribers in the first yearHe explains. Xavier Domergue, currently on M6, will be one of the voices of Ligue 1 for the start of the school year. “”The clubs are behind us and we will rely a lot on them. There is a media charter under development to do more things with clubs“Concludes the 74 -year -old businessman.
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