The Professional Football League has taken the plunge. After a year of partnership with Dazn for the broadcasting of the French championship, the executive body for hexagonal professional football decided to regain control over its audiovisual rights. A owner platform will see the light of day on August 15, the day of the resumption of Ligue 1.
The decision, adopted unanimously on Tuesday by club presidents, the supervision committee of LFP Media and the board of directors, testifies to a desire to fully control the chain of diffusion of the Ligue 1 product. This vertical integration strategy allows the LFP to free itself from intermediaries and maximize its income.
14.99 euros per month with commitment
Eight matches will be broadcast live and exclusively every weekend, from Friday to Sunday. The program will focus on the “ten most beautiful posters of the season”, a selection that promises to bring together the most spectacular confrontations in the championship. The editorial offer is enriched by a weekly magazine broadcast in clear on Sunday evening, allowing to expand the audience beyond the only subscribers.
Price level, the subscription set at 14.99 euros per month with commitment. The LFP relies on the volume of subscribers rather than on the premium by user, daring bet in an increasingly competitive audiovisual market. A press conference scheduled for July 10 should lift the veil on the technical and commercial aspects of this new platform. Name of the brand, technological partners, access methods: as many elements that will specify the contours of this new chain 100% dedicated to Ligue 1.
