The decision of FC Barcelona to award the legendary jersey n ° 10 to the young star Lamine Yamal has already paid off in a dramatically, the club that sold 70,000 jerseys in a single day.
The new status of this young prodigy sparked a boom of derivative products sales which could prove to be crucial for the Catalan giant prey to financial difficulties.
Barcelona sells 70,000 Lamine Yamal jerseys in a single day
The club is targeting record income thanks to the sale of emblematic jerseys
Yamal officially inherited the emblematic 10 emblematic jersey of Barcelona, formerly carried by legends such as Lionel Messi and Ronaldinho. The Spanish Sport newspaper reported that within 24 hours of the announcement, the Catalan club would have sold around 70,000 jerseys bearing the name and the new issue of the adolescent. Hundreds of fans gathered at the Spotify Camp Nou store, while many others have ordered online, stressing the massive craze around Yamal.
Barcelona has long experienced financial difficulties, but the use of merchandising and the power of the stars helps to generate essential income. The change of jersey n ° 10 is hailed internally as a master stroke which opened a new source of income. The expected revenues of Barca Licensing & Merchandising (BLM) before already increasing this season, the success of the Yamal jersey may be only the start.
The club considers this as a historic moment in its merchandising strategy and had been perfectly prepared for this increase, Nike having assured that there would be no immediate stock. This success also confirms the renewed interest of the Liga champion for electronic commerce thanks to its renewed agreement with Nike and Spotify. The ascent of this young prodigy, crowned by a new contract until 2031, is now at the heart of commercial growth and the brand image of Barça.
The Blaugrana will continue to take advantage of Yamal's global appeal throughout the season, both on the field and outside. The club hopes that the young attacker will be able to perform emblematic performances at the height of the legacy of the jersey. At the same time, the increase in jersey sales could establish a new reference for BLM income during the 2025-26 campaign.
