The change of jersey of the young feeling of Barça generated a phenomenal enthusiasm among fans of the club, testifying to the popularity of the Spanish international.
As of next season, Lamine Yamal will wear the number 10 behind her back. A symbolic change, a reflection of a growing status, but also of the new dimension taken by the old Masia at FC Barcelona.
The young Spanish striker also sees the sales of his jersey exploding. Enough to offer the Catalan club a summer marketing success, doubled with substantial financial revenues.
A dazzling commercial success
According to information from Culemaniano less than 70,000 copies of the new Yamal tunic were sold in just 24 hours, in more than 170 countries. This first day of sale allowed the Spanish champion to generate almost 10 million euros, thanks to his prodigy.
As a reminder, the 2024 European champion, who wore the number 19 this season, was able to recover the legendary number 10 following at the start of ASU Fat at AS Monaco. His compatriot himself had taken over this jersey following the free departure of Lionel Messi to Paris Saint-Germain in the summer of 2021.
