It's official since last Tuesday, the LFP launched its project “TV and digital platform entirely dedicated to Ligue 1 McDonald's, managed and managed by LFP Media.After the many failures of recent seasons (Mediapp, Amazon, Dazn), French football is therefore preparing to enter a new era by changing strategy. A channel that will have eight Ligue 1 matches in new this season and that will be offered at a rate of 14.99 euros per month with commitment, pending an offer for under 26 year olds at € 9.99.
This Thursday evening, The team Makes new revelations on the ambitions of LFP Media, the subsidiary of the LFP led by Nicolas de Tavernost. After having read the business plan, the French daily newspaper reveals, in fact, expectations around this new broadcast platform. LFP Media thus aims at 1.5 million subscribers in 2026-2027 and € 320 million in revenue, then nearly 2 million customers and € 407 million in 2027-2028 and finally 2.15 million faithful in 2028-2029 and € 470 million in income.
About 300 million euros in income for next season?
The 500,000 more expected subscribers between year 1 and year 2 are explained in particular by recovery of the BeIN Sports match (the poster of Saturday afternoon) and therefore the possibility of offering the nine L1 matches during each day. Note however that the league will at the same time lose the € 78.5 million paid by the Qatari chain. Concerning the expected income, The team Add, at the same time, that domestic audiovisual duties could bring in € 354.5 million in 2025-2026, if and only if the projections of the league prove to be right.
An amount to which it will however be necessary to deduct 66 million euros, corresponding to the production costs, launch of the L1 platform and for its operation. Once withdrawn, there should therefore remain € 288.5 million to which even if it will be necessary to subtract various charges (starting with the reimbursement of CVC) from this corrected amount. As you can see, despite high ambitions, the league will above all have to deal with a more than uncertain context. A trend recently confirmed by Nicolas de Tavernost in person, already expecting next two seasons “Difficult”.
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